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What Is It

Whether you’re looking for magic in a bag to attract and grow trophy racks all year, or you want to help improve overall herd health, Rack One is for you.

Every buck has the genetic potential for greatness. Rack One unleashes that genetic potential.

Just like we transform our own health and bodies based on what we eat, the health of whitetail deer — and its potential to grow trophy racks — is heavily influenced by their diet.

The year-round Rack One system is based on science and nutrition to not only help the herd achieve optimum health, but condition them to return to the site time and time again. The result? A lineage of superior deer with exemplary genetics and trophy racks: a gift that keeps giving for generations.

Who developed Rack One?

The Rack One Whitetail System is the brainchild of Chris and Casey Keefer: hunters, outdoor enthusiasts and hosts of fan favorite shows like Outdoor Channel’s Dropped and Rival Wild on the Sportsman Channel. Combining their passion for hunting, their studies of whitetail behavior, and their robust land management background, the brothers developed Rack One as a systematic process to grow trophy racks and improve herd health from year to year. The duo partnered with outdoor lifestyle powerhouse Arcus Hunting to introduce Rack One to passionate, resourceful hunters across the nation.

What exactly is Rack One?

The Rack One Whitetail System is a year-round, feed-based system designed to unlock the genetic potential of whitetail deer. There’s nothing like this system on the market; it is the first of its kind specifically designed for hunters to use throughout the year.

There are three phases of the Rack One system based on the different stages of a deer and a hunter’s life: Grow, Scout, and Hunt. Each phase contains different, corresponding products: Thrive & Xcellerator during the Grow phase, Amped during the Scout phase, and Rut Fuel during the Hunt phase. The products are designed to target specific stages of a whitetail’s nutritional needs during that time of year.

Science-based with proven results, Rack One is a premium method to fuel your opponent and establish a thriving herd. The minerals from the supplements give the deer what they need, while the attractants help the hunters get what they want.

How does Rack One work?

Rack One consists of three different phases that hunters spread out at different times over the course of the year: Grow, Scout, and Hunt. The system also includes a year-round nutritional supplement and attractant called Big Game Butter.

The Grow Phase includes Thrive and Xcellerator. These supplements provide necessary minerals to support antler growth 365 days a year.

The Scout Phase features Amped, a premium whitetail attractant that can be used as a standalone product all year round. It is particularly suited for that preseason time of year when game cameras are hung.

The final phase of the system— the Hunt Phase— includes Rut Fuel, a premium whitetail attractant intensified for the hunting season.

Big Game Peanut Butter is a year-round supplement that really reels the big game into your favorite hunting spot. Big Game Peanut Butter has the highest fat and protein content on the market: an unrivaled 44% fat and 22% protein content that deer naturally crave and occur naturally in shelled peanuts. More fat equates to more fuel that deer can harness throughout the energy-expending rut and bitter cold winters.

The peanuts packed in Big Game Peanut Butter are all-natural, Georgia-grown. No matter what area of the country you live in, deer cannot refuse the undeniable aroma and taste of these peanuts. It’s in their nature to want it…and the aroma and taste will keep them coming back, again and again.

What are the suggested mix ratios for Rack One?

Chris and Casey Keefer, the developers of Rack One, suggest a 2:1 ratio: two Rack One products to one additional product. But your best bet for top results? Combine Thrive pellets in a feeder with a five pound bottle of Amped or Rut Fuel for a boost to get the deer on the pellet.

What are the ingredients in Rack One?

Each Rack One product contains a premium mix of nutrients to give the deer exactly what they need for each part of the year. The science-based formulas consider the seasons and the deer’s biological makeup to deliver reliable results that add points to those antlers.

The products are designed to cooperate with the deer’s digestive system. Amped is ground to a finer consistency because the deer are accustomed to eating softer food sources during the Scouting Season of summer. As summer fades, the deer become used to eating harder foods like acorns and beans….which is why Rut Fuel, for example, has courser granules.

The Keefers have considered every factor possible when it comes to designing the Rack One lineup…giving you the best solution to get trophies to waltz into your neck of the woods.

Why the Keefer Brothers Recommend the Rack One System

We developed the Rack One system based out of necessity. Thanks to our years of experience as land managers across the nation, we have an extensive knowledge base and personal history observing whitetail behavior: what they’re attracted to and how they grow. When we set out to grow bigger deer and do better things for the entire herd as a whole, we found a gap in the market. We couldn't find anything out there that provided a solution.

So we decided to create our own. Enter Rack One.

Based on our long-term observations of whitetail behavior and growth, we determined that Rack One should have three phases that cover the deer and hunter's life stages each year: Grow, Scout and Hunt. The products that correspond with each phase include premium products that focus on growing bigger antlers and attracting the deer.

We know it works. We’ve seen it ourselves. Deer step over apples and ignore corn feeders to get to Rack One mineral supplements. It's the best—and only—year-round, complete nutritional system on the market. If you want results that you can experience for years and years, try out Rack One right now. You won’t regret it.